KitchenAid, a household name beloved by culinary creators, faced a challenge familiar to many premium global brands: a fragmented digital ecosystem where valuable customer insights were trapped in silos.
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KitchenAid, a household name beloved by culinary creators, faced a challenge familiar to many premium global brands: a fragmented digital ecosystem where valuable customer insights were trapped in silos.
In this exclusive case study, we reveal how MultiMinds partnered with KitchenAid to dismantle these silos and build a future-proof Customer Data Architecture (CDA).
Discover the strategic framework used to transition a complex MarTech stack into a centralised "single source of truth." We dive into the methodology that enabled:
First-Party Data Sovereignty: How to bypass browser restrictions and reclaim ownership of your customer data.
The "Data as a Product" Mindset: A look into a standardised, cloud-native architecture that treats data with the same quality standards as a physical product.
A Unified Customer View: The roadmap to connecting touchpoints from an initial ad click to post-purchase behaviour.
Scalable Personalisation: How a robust foundation paves the way for advanced CDP-led experiences and intelligent forecasting.
"This new data foundation is not just a technical achievement; it is a business enabler."
Learn how one of the world's leading premium brands modernised its data foundation to drive efficiency, cost savings, and exceptional customer experiences.