News & Insights

Discover a Data Engineering Intern's journey building an AI conversation agent. Learn key skills gained & challenges overcome. Read more!

Track AI Agents on your website! Learn how to navigate web analytics, GDPR, and ePrivacy compliance challenges. Get compliant tracking solutions.

Discover MultiMinds' 11-year journey: from analytics to connected systems, mastering data & AI. Explore our ambitious roadmap & client trust.

MultiMinds & Sirius Legal partner for a future-proof cookiescan solution. Ensure GDPR compliance for your data policies. Learn more now!

MultiMinds partners with Piwik PRO for GDPR-compliant MarTech solutions. Strengthen data privacy & drive smarter decisions. Learn more!

AI Action Summit Paris highlights ethical AI, sustainability, and EU AI Act impact on Belgian businesses. Ensure compliance—learn more!

Discover the clear benefits of Server-Side tracking: minimize data loss, enhance control & performance. Own your data. Explore how SST transforms strategy.

In this blog post, we focus on three prominent Server-Side Tracking solutions: Google Tag Manager, Segment and Tealium.

In October 2024, The EU-Board adopted new Guidelines on processing personal data based on legitimate interest.

Discover Server-Side tracking: gain control over your data, boost accuracy, and improve website speed. Explore three distinct strategies now.

Google's U-turn on cookies doesn't change reality. Stick to your first-party data strategy for privacy, trust, and growth. Learn why.

MultiMinds partners with White and Yellow Cross for digital analytics. Discover their expertise in healthcare and advanced solutions. Learn more!

Analyze hidden costs of incomplete data & its ripple effects. Learn why Server-Side tracking is essential for accurate insights. Discover more!

Client-side tracking is failing. Learn why privacy concerns, ad blockers, & cookie depreciation impact your data. Regain control today!

Uncover the truth about Customer Data Platforms (CDPs) and their real impact. Overcome implementation failures & drive ROI. Learn how to strategically use CDPs now!

Discover my journey as a digital marketing intern at MultiMinds. Learn about SEO, social media, and professional growth. Explore the experience now!

MultiMinds celebrates 10 years of success! Discover how our dedicated team, strong partnerships, & trust drive data excellence. Learn more about our journey.

MultiMinds partners with KitchenAid EMEA for data, BI, & CX! Discover how our expertise secured this 3-year collaboration. Learn more.

Understand the EU AI Act's impact on customer experience. Discover risk levels & compliance for your AI solutions. Learn more!

Discover essential CDP use cases: data unification, governance, personalization & more. Unlock better customer experiences and boost revenue. Learn how!

Explore the Voka TechTrip to Vancouver & Seattle. Discover insights from MultiMinds, Microsoft, and more. Uncover tech transformations!

Prioritise your CDP use cases effectively for success. Learn to define, evaluate, and implement impactful CDP strategies. Achieve your business goals today!

Configure Consent Mode in Google Tag Manager to comply with regulations. Learn setup, advanced vs. basic modes, and validation. Get started now!

Reclaim control over your website data with server-side tracking. Ensure accuracy, enhance privacy, and gain vital insights. Learn more now!

Unlock effective Data Governance! Discover common pitfalls & strategies to avoid them, from tiered systems to change management. Optimize your data.

Unlock competitive advantage with a robust customer data architecture. Design exceptional customer experiences from capture to activation. Learn more!

Discover how **data as a key asset** drives digital transformation. Learn to refine data, gain a competitive edge, & optimize strategies. Start now!

Explore customer data platform (CDP) types: suite, smart hub, and composable. Discover which solution fits your needs best. Learn more now!

Master key takeaways for becoming a privacy-first company. Learn about compliance, strategic assets, consent, customer focus, & modern data stacks. Get started!

Master CDP implementation: overcome challenges & unlock growth. Explore hurdles and a subscription-based solution. Learn more!

Transform into a privacy-first company by mastering the modern data stack. Avoid data silos and gain ownership. Discover how here!

Understand **customer data platforms**. Learn why CDPs are essential for personalized customer experiences and data-driven decisions. Explore CDP benefits now!

Unlock the power of your customer data. Learn how clickstream data offloading transforms analytics, boosts ownership, & creates value. Discover more now!

Master privacy-first marketing with a trusted strategy. Learn to build trust and leverage first-party data effectively. Start strategizing now!

Become a privacy-first company! Learn why privacy-first marketing builds trust, ensures compliance, and protects data. Discover actionable strategies today.

Discover why customer privacy matters & how scandals led to privacy laws like GDPR. Learn to thrive on the privacy-conscious internet. Read more to adapt.

Unlock a composable customer data strategy with our 4 essential principles. Learn how to optimize your martech. Discover more now!

Discover four key signs your organization is ready for **composable technology**. Evaluate your data strategy, complexity, culture, & scalability needs. Learn more!

Composable technology is transforming MarTech. Discover its four pillars: ecosystem thinking, specialization, interoperability, and building blocks. Learn why it matters for your organization.

Discover a Digital Marketeer's internship experience at MultiMinds. Learn about data-driven marketing, Web3, and GA4 projects. Explore their journey!

Discover how self-sovereign identity (SSI) revolutionizes online advertising. Empower users, build trust, and drive engagement. Learn more now!

Explore the future of online identity and its impact on marketing. Discover new incentives, Web3.0, and Solid platform solutions. Contact us today!

The Digital Markets Act (DMA) will revolutionize the online industry. Discover how it impacts platforms, users, and marketers today!

Discover Zeotap CEO Daniel Heer's vision on Customer Data Platforms. Unify data, enhance privacy, & optimize business results. Read the interview!

Meet our new Data Solutions Architect, Jens Scheerlinck. Discover how he'll deliver innovative, scalable data solutions for your business needs. Learn more!

Avoid Google's automated GA4 migration. Manual migration ensures data quality, proper configuration & avoids event limits. Learn why & get expert GA4 help.

Discover the top 5 trends in data and analytics for 2023: from crumbling cookies to SSI, ROI, and composable tech. Stay ahead. Explore now!

Explore Jascha Kaykas-Wolff's journey through tech to Lytics. Discover agile marketing, ethical data use & CDPs' critical role. Learn more now!

Unlock the power of reverse ETL! Explore its advantages over traditional CDPs for data activation and complex use cases. Discover key differences here.

MeasureCamp Brussels brought together a growing analytics community to discuss GA4, privacy & more. Discover key insights & hot topics now!

Discover how Web3 revolutionizes online identity. Move beyond traditional logins with self-sovereign identity and digital wallets. Explore Web3's potential now!

Third-party cookies are ending. Explore server-side tracking as a vital alternative for your business. Take our test to see if you're ready!

Uncover true customer emotions with sentiment analysis. Quantify feelings behind messages to prioritize support and spot trends. Learn how!

Mainstream browsers will soon block tracking IDs in URLs to boost your privacy. Learn how query parameter mitigation stops third-party tracking. Discover more!

MultiMinds expands to the UK with Iain Murphy as MD, establishing its first international office. Discover our global growth strategy. Learn more!

Discover how digital analytics is transforming! Adam Greco discusses data decentralization and the critical rise of privacy. Explore the shifts today.

Uncover the dangers of algorithm companies & digital monopolies with Jim Stolze & Nicolas Lierman. Explore their power & impact. Learn more now!

Discover digital analytics insights from Adam Greco (Amplitude). Learn how web and product analytics merge for optimal customer experience. Explore the future of data – read now!

Discover expert insights on the future of data, privacy, and technology. Learn how to protect and personalize data for profit. Explore the equation now!

Only 15% of personal data requests comply with GDPR. Discover why Belgian companies fail & how automation is key. Improve your CX now!

Discover the true worth of your personal data. Jim Stolze and Nicolas Lierman discuss its value, privacy, and future. Learn more now!

Unlock the future of online identity with self-sovereign identity (SSI). Take control of your data & simplify digital interactions. Learn how SSI works now!

Product analytics revolutionizes digital product evaluation. Understand customer behavior in-depth and improve retention. Discover the "why" your users act. Learn more!

Jim Stolze & Nicolas Lierman discuss the ethical issues of biased algorithms. Discover how AI's "ethics washing" and lack of diversity create problems. Learn how to fix bias in algorithms.

Unlock the power of smart contracts! Explore how these blockchain-based agreements eliminate intermediaries, ensuring transparent and secure transactions. Discover their revolutionary impact.

Discover insights from the Voka TechTrip US. Learn why American tech thrives, their views on EU privacy, and keys to innovation. Explore differences & opportunities.

Discover how social media impacts society. Jim Stolze & Nicolas Lierman discuss regulation, algorithms, and accountability. Explore the future.

Uncover MultiMinds' 7-year journey in data analytics. Siegert & Philippe discuss entrepreneurship, ethics & the future of data. Discover their insights now!

Explore if "true AI" exists with Jim Stolze & Nicolas Lierman. They dissect AI's current state, its focus, & future potential. Discover their insights now.

Explore Web3's decentralization, dapps, and DeFi. Understand how this internet evolution impacts your business. Dive in now!

Master consent management for GDPR compliance & user trust. Learn what makes a good cookie banner & implement best practices. Get started today!

Discover Jim Stolze's insights on AI, digitalization, and tech's future. Learn how AI can make the world better. Explore now!

Accountability for customer data is vital. Learn why you are responsible for collected data & its 7 core principles. Protect your data now!

Explore the metaverse beyond the hype. Discover why Meta's vision may fail & the future of Web 3.0. Learn more about this evolving digital frontier today!

Centralize marketing data with Marketing ETL. Learn this futureproof method to connect all your tools efficiently. Discover the advantages today!

Leverage customer feedback to improve CX. Discover how to collect, organize, and use valuable insights to optimize your customer journey. Learn more!

Google Tag Manager now hosts server-side tracking via Docker containers. Run GTM on your own server. Discover Google's new strategy.

Discover how State Secretary Eva De Bleeker champions consumer protection in the digital age. Learn about her strategies for safety & rights. Explore now!

Supervise AI! Algorithms aren't perfect; ensure human oversight in data-driven CX automation. Learn why keeping humans in the loop is crucial.

Demystify Google Analytics 4 (GA4). Uncover key changes, missing features, and whether to transition now. Get informed before you switch!

Unlock the truth about data clean rooms. Discover if they protect privacy or are just hype. Get expert insights now!

Optimize customer experience continuously! Adapt to changing needs by enriching data & reiterating use cases. Discover how to improve your CX.

Discover DIAL, MultiMinds' Data Innovation & Acceleration Lab. We drive innovation & digital acceleration for customers, exploring emerging tech like AI & Web3. Unlock your future today!

Discover server-side tracking: understand its benefits & why it's crucial for your data strategy. Learn how to implement this privacy-first solution today!

Deliver on your brand promise! Align customer experience with expectations to build loyal relationships. Learn how to meet client needs effectively.

MultiMinds celebrates 7 years with a new innovation lab, DIAL, to accelerate customer data strategy and solve digital transformation challenges.

Optimize CX with a customer-centric approach. Learn how to map processes & build a roadmap that puts customers first. Explore the service blueprint!

Aurélie Pols, a data scientist & privacy engineer, discusses data abuse, GDPR, and the future of privacy. Learn her insights.

Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.

Identify your audience to offer exceptional digital customer experiences. Learn why personalized strategies drive success in the digital era.

Have you checked the news lately? Made a shopping list? Spent money? If you did any of these using your smartphone, you’ve likely been touched by the wonderful world of In The Pocket.

While technology keeps advancing, complexity increases as well – and so do concerns about online privacy.

Move over gold, myrrh and incense. The true treasure these days is data, so you should treat it as such.

The internet has a response just for you. We’ve got recommendation engines to thank for that, for better or worse.

Discover José Fernandez's data breakthrough at D'Ieteren. Learn how he built predictive models for customer behavior. Read his story now!

What if Jesus viewed his disciples as mere servants? He might have gone down in history as just another ungrateful boss, and the good word would probably have never spread.

Every customer interaction counts. But you should never lose sight of the overall journey. When Moses led the Hebrews into the Sinai, they wandered through the desert for three months.

“Suddenly, it became clear to me that customer data held a wealth of insights that could turn the marketing department from a cost into a profit center, simply through the application of data science.”

If you could see the future, what would you do with that power? For modern businesses, that dream is slowly but surely becoming a reality, thanks to predictive analytics.

Marketers have the momentum to change the way we target customers and as a bonus we contribute in saving our democracy. How exciting is that?

Google recently introduced Google Analytics 4 (or GA4 short) as its new default experience for all new properties.

Basing marketing decisions purely on guesses and assumptions is never a good idea.

The search for new potential customers can be long and exhausting. Where do you start looking and how do you reach new prospects?

Last week I had the pleasure to join the Chamber of Commerce of East-Flanders (Belgium) on a tech-trip to Israel.

Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels.

Lara is a Digital Analytics Consultant at MultiMinds. She found a job thanks to an enthusiastic acquaintance that believed in the future of digital analytics. We let her speak.

Dashboards can be very useful to visualize your data in an effective and clear way. Although good dashboards should be straightforward and easy to interpret, the process of building them isn’t always a piece of cake.

A/B testing can be a very valuable technique to optimize your website and online content.

We believe in training, MultiMinds offers professional training in classroom style or coaching mode. Because we believe in sharing knowledge and know-how.

Hi there, fellow Adobe user. As you may know, Adobe Analytics offers a wide range of possibilities; there are numerous options in the workspace alone.

How to create a report with automatic rolling date ranges in Adobe Analytics. Monthly dashboards were created in Adobe Analytics to compare some metrics to previous months.

New technologies often confront people with a difficult factor of the unknown, with an inherent change around the corner.

One of the coolest things with Google Analytics is all the different ways you can work with your data, and API's are a big part of that.

The ground is shaking and the landscape around you is changing rapidly. If you are a traditional web analyst you should be worried.

My first encounter with MultiMinds was at the VEK Career day in Ghent, which is an annual job fair organized by the VEK. As I am heading towards my last year of Business Engineering: Data Analytics, I wanted to do an internship to apply the theory into practice.

The thing I love most about my job is solving problems and hidden complexities.

In comparison to many European countries, Belgium always has been a digital marketing laggard.

Take your agenda and on May 25, 2018, write down: “Take the day off”. It will be the most rewarding day because all your friends in the data industry will be hard at work. The reason? It’s the day GDPR will become law, and you will be totally relaxed because you are ready for it. Right? Right! Well just keep on reading if this all sounds a bit hazy to you.

Adobe Analytics offers many interesting features, and in my opinion, the participation metric is definitely one of them. In this post I will talk about the benefits, why you should use them, and also teach you to enable them in your analysis workspace.

Recently we did a tracking implementation for a client with an online service that had both a standard website and a mobile iOS app.

Have you ever wondered how many people on your site have an Ad Blocker active? Would you like to know what effect this has on your visitors?

Learn how to get started with the Google Analytics Reporting API v4 using Python. This tutorial covers setup, authorization, querying the API, and visualizing GA data.

MultiMinds celebrates its 1st anniversary. Learn how our data analytics team grew from 2 to 6 minds in one year, partnered with leading brands like Colruyt Group, and what's next.

MultiMinds reflects on a successful 2014 launch. See how we started our adventure, established our Aalst base, and set our ambitions for the future.