While technology keeps advancing, complexity increases as well – and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organisations.

Move over gold, myrrh and incense. The true treasure these days is data, so you should treat it as such. People are becoming increasingly aware of how much personal data they leave behind, and it’s a reason to be cautious. Are you asking consumers for data? Be transparent about why you need it and what’s in it for them.

The internet has a response just for you. We’ve got recommendation engines to thank for that, for better or worse. This specific application of data science can greatly improve your customer experience. Unfortunately, the technology can also amplify unhinged conspiracy.

What if Jesus viewed his disciples as mere servants? He might have gone down in history as just another ungrateful boss, and the good word would probably have never spread. Think about your own employees not just as hired hands, but as true ambassadors. If they go forth and preach the values of your organization, this will become evident in every single customer interaction.

Every customer interaction counts. But you should never lose sight of the overall journey. When Moses led the Hebrews into the Sinai, they wandered through the desert for three months. Had he focused on the tired ponderings of his fellow travelers, they would surely not have reached their goal. Instead, Moses kept his mind on the big picture. Just as you should focus on the customer journey, not solely on interactions.

“Suddenly, it became clear to me that customer data held a wealth of insights that could turn the marketing department from a cost into a profit center, simply through the application of data science.”

Google recently introduced Google Analytics 4 (or GA4 short) as its new default experience for all new properties. The new version of Google analytics builds on the foundation of the App + Web property introduced in 2019 and is a new, ‘smarter’ approach to analytics. GA4 combines the power of machine learning with its new event-driven data model and lots of other new functionalities to generate a more customer-centric approach. In this blogpost, we’ll guide you through the main differences with the ‘old’ Universal Analytics and tell you something about the new features of GA4.

Let’s start by stating the obvious: basing marketing decisions purely on guesses and assumptions is never a good idea. However, some marketers still rely on their feeling and intuition while evaluating alternatives for their website design, call-to-action messages, email content and other sorts of online factors. Instead of just predicting the outcome of these decisions by mere guesswork, you should run experiments like A/B tests and multivariate tests in order to optimize conversion rates and serve everyone with a personalized experience across your touch points. In one of our previous blogposts we talked about the what, why and how of A/B testing, now we’ll list 6 tips to get the most out of your online experiments.

The search for new potential customers can be long and exhausting. Where do you start looking and how do you reach new prospects? And how can you target them in a cost-effective way while maximizing your conversion rate? Imagine just collecting data on your most valuable customers and being able to reach a whole new audience that is very similar to those customers. Sounds impossible? With lookalike modeling it isn't!

Last week I had the pleasure to join the Chamber of Commerce of East-Flanders (Belgium) on a tech-trip to Israel. Together with 48 Flemish entrepreneurs and academics, we visited different start-ups, established companies, incubators and VCs, a hospital and a university based in and around Jerusalem, Tel Aviv and Haifa.

Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In order to get the most out of their data potential, companies need the appropriate technologies. That’s why more and more organisations are investing in Data Management Platforms (DMPs) and Customer Data Platforms (CDPs) to help manage and monetise their customer data. When integrated with the complete MarTech stack, these technologies enable organisations to create a complete 360° view of their customers and target them with the right campaigns at the right time. But what exactly are DMPs and CDPs? What can they do and how do they differ? And more importantly: Which one do you need? Read all about it in this blogpost.

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Dashboards can be very useful to visualize your data in an effective and clear way. Although good dashboards should be straightforward and easy to interpret, the process of building them isn’t always a piece of cake. Poor design, unclear visualizations and bad understanding of the stakeholder needs are some of the main reasons many dashboards miss their purpose. In this blogpost we list some of the most common mistakes in dashboard design and state how you can avoid them.

A/B testing can be a very valuable technique to optimize your website and online content. Nowadays all big companies are continuously running A/B tests in order to learn about their audience preferences and enhance the effectiveness of their online efforts. But what are A/B tests? Why do companies use them? And how do you run a successful A/B test? No need to look further! All the answers to your questions are below

We believe in training, MultiMinds offers professional training in classroom style or coaching mode. Because we believe in sharing knowledge and know-how. But there are more reason to it why MultiMinds invests in offering training.

For a while now, Apple’s CEO Tim Cook has been criticizing fellow Silicon Valley companies for basing their business models on the harvesting of personal information. According to Apple the collection of huge amounts of personal data by companies is harming society. That’s why the tech giant calls for new privacy laws, uses the privacy topic in campaigns and follows the privacy by design principle for their products.

Hi there, fellow Adobe user. As you may know, Adobe Analytics offers a wide range of possibilities; there are numerous options in the workspace alone. But some of them are a bit hidden or harder to find, that's why I created this blog post.

MultiMinds joined a diverse group of entrepreneurs on an inspirational and commercial tour through China and Hong Kong.

This is an issue we encountered with one of our clients recently. Monthly dashboards were created in Adobe Analytics to compare some metrics to previous months (“month-over-month”).

One of the coolest things with Google Analytics is all the different ways you can work with your data, and API's are a big part of that. Google Analytics has many API's; for reporting, account management, metadata, multi-channel funnels, user management, etc. In this post we're going to take an in-depth look at the Google Analytics Reporting API v4 and how to use it in your Node.js projects.

The ground is shaking and the landscape around you is changing rapidly. If you are a traditional web analyst you should be worried. The proverbial ice caps are melting and it’s time to adapt. While you were setting up conversion goals in your web analytics solution, the complexity and scope of customer behavioural data has evolved so much that data teams are taking over.

My first encounter with MultiMinds was at the VEK Career day in Ghent, which is an annual job fair organized by the VEK. As I am heading towards my last year of Business Engineering: Data Analytics, I wanted to do an internship to apply the theory into practice.

The thing I love most about my job is solving problems and hidden complexities. The main goal of my job as a Technical Solution Expert is to make sure that data on websites is captured and sent correctly to the different destinations for reporting. Sounds simple, but it's way more complex than that.

In comparison to many European countries, Belgium always has been a digital marketing laggard. Last year I noticed that leveraging data-driven marketing is gaining more and more interest from big Belgian companies. In most cases, those companies already had a huge amount of data stored in a data centre or in the cloud, but they didn’t have a clue on how they could act on all of that data.

Take your agenda and on May 25, 2018, write down: “Take the day off”. It will be the most rewarding day because all your friends in the data industry will be hard at work. The reason? It’s the day GDPR will become law, and you will be totally relaxed because you are ready for it. Right? Right! Well just keep on reading if this all sounds a bit hazy to you.

Adobe Analytics offers many interesting features, and in my opinion, the participation metric is definitely one of them. In this post I will talk about the benefits, why you should use them, and also teach you to enable them in your analysis workspace

Recently we did a tracking implementation for a client with an online service that had both a standard website and a mobile iOS app. The app, however, was hybrid app based on the Cordova framework. It’s a technology that allows you to use standard web technologies to develop cross-platform mobile applications. And while this solution offers optimal flexibility and quick release cycles from a technological perspective, it also provides some headaches when it comes to analytics.

Have you ever wondered how many people on your site have an Ad Blocker active? Would you like to know what effect this has on your visitors? If your answer is “Yes”, then this post is for you!

Ever wanted to do something with the Google Analytics Reporting API but didn’t really know how to begin? In this article I’ll introduce you on how to get started with Python and the Google Analytics Reporting API V4. You’ll learn how to create a report using the API and create an awesome looking graph (top cities / visit) like this:

One year ago exactly, a marketing mind and an IT mind officially joined forces. The first one had over 12 years of experience in digital analytics and marketing in different market verticals.The second one had over 15 year of experience in all IT related processes and data integrations in large enterprises (especially banking), in a pan-European context.

2014 has been a great year for MultiMinds! We kicked off in July, entered our new offices in Aalst in September, established a very nice client base during our first 6 months, and we hired our first full-time employer at the start of 2015. So far this (short) adventure has been great, and but of course there is a long road ahead of us and our ambitions are even stronger than ever.

Originally, Mediahuis suffered frustration with the time consuming process of manually deploying, maintaining and updating tags across their websites, and the errors that could result. Installing a new marketing tag could take up to 4 weeks. The merger between Mediahuis and Concentra introduced further sites into the portfolio, creating another level of complexity with different processes and measurement.