Services
Consultancy Project-Based Approach Support Training Academy
Accelerators
AI Data Analyst Artificial Intelligence CDP as a Service Customer Data Architecture Data Ideation Workshops Data Maturity Assessment Job Analytics Server Side Tracking
Cases
News
Events
About
Our Values Our Team Our Toolkit Careers
Contact Us
  • News
29 June 2022
4 min read

Jim Stolze and Nicolas Lierman in conversation: Algorithm companies and digital monopolies

In this 5-part series, two innovation heavyweights go head-to-head to discuss the current and future state of affairs. AI entrepreneur and author Jim Stolze and MultiMinds’ Head of Innovation Nicolas Lierman have an in-depth conversation on innovation and technology. Part 5: how dangerous are algorithm companies and digital monopolies?

Remember when Facebook went down for six hours in October 2021? From one moment to the next, Facebook, Whatsapp and Instagram all seemed to have disappeared from the Internet, while people were scrambling for other ways to get in touch. It made everyone painfully aware of how much they rely on the services of just a handful of companies. But just how dangerous are these monopolies?

Siegert Dierickx
Co-Founder, Managing Partner Siegert Dierickx +32 491 33 11 11 siegert.dierickx@multiminds.eu

Amazon’s system tracks the rates of each individual associate’s productivity, and automatically generates any warnings or terminations regarding quality or productivity without input from supervisors.

Had you heard of Amazons algorithms yet? Employees are complaining they are treated like robots because their job is monitored by robots.

Jim Stolze: “This is an example of a company that has become an algorithm. Uber is going in the same direction. This is a very bad evolution, of course. Algorithms should be there to support humans. It reminds me of an ethical thought experiment. Theoretically, we could perfectly let robots or algorithms make judgments based on comparable and historical data. But of course, nobody wants to be convicted by a robot. We always need to keep humans in the loop.”

Theoretically, we could perfectly let robot or algorithms make judgments based on comparable and historical data. But of course, nobody wants to be convicted by a robot. - Jim Stolze

Nicolas Lierman: “No system is perfect. To play the devil’s advocate here: you could argue that at least the algorithm is somewhat objective. If you let humans decide on who to hire and fire, there’s an element of emotion involved: irrational arguments, logical fallacies or prejudices could play a role. On the other hand, having an algorithm decide everything leaves no room for context or forgiveness. So either way there’s an argument to be made. It all comes down to finding the right balance.”

Jim: “I do want to add that even with stories like this one of Amazon, there are no jobs disappearing because of ‘algorithmization’. This is one of the biggest fears or misunderstandings I have to debunk time and time again. Algorithms help us perform repetitive things more accurately and efficiently, they provide space for us to do meaningful work. And they create new jobs overall. Of course, basically replacing your HR department by an algorithm is a bad idea. This is a typically human job that an algorithm shouldn’t replace.”

Amazon is an example of a company that has become an algorithm. Uber is going in the same direction. - Jim Stolze

What does this say about the power of companies like Amazon?

Nicolas: “This is another perverse side effect of digital monopolies. Amazon can afford to treat their employees poorly, because they’re too big to fail. Digital antitrust, especially in the US, is practically non-existent. There is no more competition, and no alternative. I’m a big proponent of breaking up monopolies. Disconnect Google and YouTube, Split up Facebook and Instagram, AWS and Amazon Commerce… What is your stance on the idea to disintegrate these companies, Jim?”

Amazon can afford to treat their employees poorly, because they're too big to fail. Digital antitrust, especially in the US, is practically non-existent.

Jim: “I think it’s 10 years too late for that. I know they’re looking into separating Whatsapp from Facebook again, but I’m not sure it’s realistic. There will be an army of lobbyists and lawyers fighting against it. Even if it can be done after the fact, it won’t happen overnight.”

How did we let it come this far?

Jim: “It all happened very quickly. If we go back in time just a few years, I remember Microsoft got a fine because they had Internet Explorer pre-installed on computers. It really drives home the point of how crazy these monopolies have become. It’s a whole different world today. There’s a bigger problem at stake here, so I honestly can’t tell you if separating companies is a good idea or would even have any impact.”

Ready to activate your data?

Ready to embark on a journey of success? Contact us today to discuss your needs. Let's work together to turn your vision into reality.

Reach out, and let's chat.
pencil drawing of two men
  • Contact us
  • Hertshage 10
    9300 Aalst, Belgium
  • welcome@multiminds.eu
  • +32 491 33 11 11
  • Our services
  • Consultancy
  • Project-Based Approach
  • Support
  • Training
  • Our accelerators
  • CDP as a Service
  • Customer Data Architecture
  • Data Ideation Workschops
  • Data Maturity Assessment
  • Server Side Tracking
  • Job Analytics
  • AI Data Analyst
  • Artificial Intelligence
  • Our newsletter
  • Subscribe to our newsletter for the latest news and upcoming workshops.
  • Thank you for subscribing!

©2026 MultiMinds. All rights reserved.

Cookie Policy Privacy Policy

We’re an analytics agency. You know what’s coming.

Honestly? We just want to see how you move through our site so we can make our charts look beautiful and our insights even sharper. It's like a science experiment, and you're our favourite variable.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

anonymous
2 year | HTTP Cookie
Stores the user's cookie consent state for the current domain.
_cfuvid
Session | HTTP Cookie
This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators.
_cfuvid
Persistent | HTML Local Storage
This cookie is used to distinguish between humans and bots.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Analytical cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

_ga#
1 year | HTTP Cookie
This cookie is a Google Analytics persistent cookie which is used to distinguish unique users.

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.